YouTube Music and Premium gained 30 million subscribers in just one year

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Author: Emma Roth

YouTube’s logo with geometric design in the background

Illustration by Alex Castro / The Verge

YouTube’s Music and Premium services added 30 million paid global subscribers over the course of about one year, bringing its total to 80 million. This marks a major jump from the 50 million subscribers YouTube reported last September as more users look to gain access to the perks that come with either service.

These new numbers indicate that YouTube Music and Premium are growing even faster this year than the last. In last year’s report, YouTube said it added 20 million subscribers across both its services in just one year. Google doesn’t break down its numbers in either report, so it’s not clear what features users are subscribing for and how many subscribers each individual service has. It also includes those on free trials, which...

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