Author: Chris Welch
Image: Apple
Apple refreshed its Apple TV 4K streaming box today with upgraded specs and, perhaps most importantly, a redesigned, simpler Siri remote. When the new device ships in late May, it’ll cost the same price as before: $179 for a 32GB unit or $199 for 64GB. (Sidenote: I’ve yet to meet anyone who has needed the higher storage option on any Apple TV.)
But along with the new Apple TV 4K and improved remote — you can buy it standalone — it turns out Apple is keeping the ancient 2015 Apple TV HD around. And for some reason, it still costs the same $149. I just... I don’t get it.
How was this not the moment to slash the price to something more reasonable? Something closer to competitive?
The price discrepancy between Apple TV 4K and 4K streamers...
Continue reading…
Continue reading...
Image: Apple
Apple refreshed its Apple TV 4K streaming box today with upgraded specs and, perhaps most importantly, a redesigned, simpler Siri remote. When the new device ships in late May, it’ll cost the same price as before: $179 for a 32GB unit or $199 for 64GB. (Sidenote: I’ve yet to meet anyone who has needed the higher storage option on any Apple TV.)
But along with the new Apple TV 4K and improved remote — you can buy it standalone — it turns out Apple is keeping the ancient 2015 Apple TV HD around. And for some reason, it still costs the same $149. I just... I don’t get it.
How was this not the moment to slash the price to something more reasonable? Something closer to competitive?
The price discrepancy between Apple TV 4K and 4K streamers...
Continue reading…
Continue reading...