Author: Andrew J. Hawkins
Photo by Sean O’Kane / The Verge
Waymo is saying so long to “self-driving.”
The Google sister company says it is through using the term “self-driving cars” to describe its fleet of autonomous vehicles. And it is subtly pointing fingers at Elon Musk’s Tesla as the reason why.
Waymo says it is committing to “using more deliberate language” in its marketing, educational, and promotional materials going forward. This means the company will no longer refer to its vehicles as “self-driving,” Waymo says. For example, the company is changing the name of its three-year-old public education campaign from “Let’s Talk Self-Driving” to “Let’s Talk Autonomous Driving.”
“It may seem like a small change, but it’s an important one, because precision in language matters and could save...
Continue reading…
Continue reading...
Photo by Sean O’Kane / The Verge
Waymo is saying so long to “self-driving.”
The Google sister company says it is through using the term “self-driving cars” to describe its fleet of autonomous vehicles. And it is subtly pointing fingers at Elon Musk’s Tesla as the reason why.
Waymo says it is committing to “using more deliberate language” in its marketing, educational, and promotional materials going forward. This means the company will no longer refer to its vehicles as “self-driving,” Waymo says. For example, the company is changing the name of its three-year-old public education campaign from “Let’s Talk Self-Driving” to “Let’s Talk Autonomous Driving.”
“It may seem like a small change, but it’s an important one, because precision in language matters and could save...
Continue reading…
Continue reading...