Waiting for a New Apple TV? Here's What the Latest Rumors Say

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Author: Joe Rossignol

The current Apple TV was released two years ago this month, so you may be wondering when the next model will be released.

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Below, we recap rumors about a next-generation Apple TV.

In January 2023, Bloomberg's Mark Gurman reported that a new Apple TV was planned for release in the first half of 2024:
Beyond the future smart displays and new speaker, Apple is working on revamping its TV box. A new version with the current design is in the works for the first half of next year with a faster processor, the people said.
The first half of 2024 passed by without a new Apple TV, so that rumor has expired.

Last month, Gurman said "stable inventory" of the Apple TV suggested that a new model was not on the "immediate horizon" after all:
While the company has been working on an update to the Apple TV set-top box for as early as this year, no new model has come to fruition and stable inventory of the device suggests a new version isn’t on the immediate horizon.
All in all, there is no longer a clear timeframe for the next Apple TV. If you are considering purchasing an Apple TV, we recommend at least waiting until October is finished, just in case a new model is announced this month like in 2022.

Here is when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012


Whenever it comes out, the next Apple TV is rumored to feature a faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next Apple TV could have a sub-$100 starting price. In the U.S., the current Apple TV is available with 64GB or 128GB of storage for $129 and $149, respectively.

No major design changes have been rumored for the next Apple TV specifically, but Gurman said Apple has considered adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.

Read our Apple TV roundup for more details.
Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

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