Author: Sean O'Kane
Illustration by Alex Castro / The Verge
The United States Securities and Exchange Commission (SEC) is investigating Volkswagen’s “Voltswagen” debacle to see how the stunt affected the automaker’s stock price, and whether it broke any securities laws, according to Der Spiegel.
The faux rebranding took place on March 29th, when Volkswagen’s American subsidiary “accidentally” published a draft press release about changing its name to Voltswagen in a nod to the larger company’s push into electric vehicles.
After some news outlets reported on that apparently errant admission, the company followed up with an official press release on March 30th, which included quotes from Volkswagen of America CEO Scott Keogh claiming the change was really happening.
Ultimately, the stunt turned...
Continue reading…
Continue reading...
Illustration by Alex Castro / The Verge
The United States Securities and Exchange Commission (SEC) is investigating Volkswagen’s “Voltswagen” debacle to see how the stunt affected the automaker’s stock price, and whether it broke any securities laws, according to Der Spiegel.
The faux rebranding took place on March 29th, when Volkswagen’s American subsidiary “accidentally” published a draft press release about changing its name to Voltswagen in a nod to the larger company’s push into electric vehicles.
After some news outlets reported on that apparently errant admission, the company followed up with an official press release on March 30th, which included quotes from Volkswagen of America CEO Scott Keogh claiming the change was really happening.
Ultimately, the stunt turned...
Continue reading…
Continue reading...