Author: Ian Carlos Campbell
With official Food and Drug Administration approval, the Pfizer / BioNTech mRNA COVID-19 vaccine can now be marketed as Comirnaty in the US, great news for general vaccine acceptance, sure, but also anyone who loves to fixate on bizarre drug names.
Comirnaty is apparently supposed to be a portmanteau of several words — community, immunity, COVID-19, and mRNA — Fierce Pharma writes. The branding was produced for Pfizer-BioNTech by the Brand Institute — “The World’s #1 Naming Company” — and while it doesn’t exactly roll off the tongue, it is at least shorter than most drug names.
On the other hand, it’s not nearly as metal as Spikevax, the European brand name of the Moderna vaccine and another Brand Institute project. Spikevax directly...
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Continue reading...
With official Food and Drug Administration approval, the Pfizer / BioNTech mRNA COVID-19 vaccine can now be marketed as Comirnaty in the US, great news for general vaccine acceptance, sure, but also anyone who loves to fixate on bizarre drug names.
Comirnaty is apparently supposed to be a portmanteau of several words — community, immunity, COVID-19, and mRNA — Fierce Pharma writes. The branding was produced for Pfizer-BioNTech by the Brand Institute — “The World’s #1 Naming Company” — and while it doesn’t exactly roll off the tongue, it is at least shorter than most drug names.
On the other hand, it’s not nearly as metal as Spikevax, the European brand name of the Moderna vaccine and another Brand Institute project. Spikevax directly...
Continue reading…
Continue reading...