Author: Dami Lee
The NFL and TikTok have announced a multiyear partnership ahead of the NFL’s 100th season, which kicks off this Thursday. The official NFL TikTok account will be sharing behind-the-scenes footage and highlight reels, and of course, memes (there’s already a “when they hold the door but you’re kinda far away” skit up). The account is part of a strategy to court a younger demographic that’s watching increasingly less football, as well as to open up the sport to a global audience through the platform’s reach. CNBC reports that the partnership is a two-year deal, and that the companies would not disclose financial details.
TikTok will also be promoting NFL content on the app, through hashtag challenges. Currently, the NFL is running a...
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Continue reading...
The NFL and TikTok have announced a multiyear partnership ahead of the NFL’s 100th season, which kicks off this Thursday. The official NFL TikTok account will be sharing behind-the-scenes footage and highlight reels, and of course, memes (there’s already a “when they hold the door but you’re kinda far away” skit up). The account is part of a strategy to court a younger demographic that’s watching increasingly less football, as well as to open up the sport to a global audience through the platform’s reach. CNBC reports that the partnership is a two-year deal, and that the companies would not disclose financial details.
TikTok will also be promoting NFL content on the app, through hashtag challenges. Currently, the NFL is running a...
Continue reading…
Continue reading...