Spotify acquires music trivia game Heardle

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Author: Ariel Shapiro

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Spotify announced Tuesday that it has purchased Heardle, one of the many themed trivia games that cropped up in the wake of Wordle’s blockbuster success. Heardle is Spotify’s first game acquisition, and the company hopes it will play a dual role: in addition to keeping music nerds engaged, it can act as a music discovery tool.

“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” said Jeremy Erlich, global head of music at Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs and a way to compete with their friends as to who has the best musical knowledge.”

The game remains a standalone website for now....

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