Snapchat’s new segmented lens tech makes the screaming cowboy meme real

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Author: Chaim Gartenberg

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Snap has added new lenses to Snapchat, including the option to create ones that apply effects to things like the sky or hair or use a portrait mode cutout to put users on an entirely new background. Snap has offered lenses like this before, but now they’re coming to the publicly available Lens Studio tool for anyone to use.

With the new lenses, you can do cool things like change hair colors, teleport users to a tropical vacation, or add some spectacular constellations to the night sky. However, one filter may have already reached its zenith just hours after its release: one creative user has already used the skybox-segmenting tech to add the iconic screaming cowboy meme (aka singer Jimmy Barnes as a guest vocalist in Kirin J Callinan’s...

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