Reebok launches accessible sneaker collection

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Author: Victoria Song

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Reebok’s adaptive footwear collection is called Fit to Fit. | Image: Reebok

Nike isn’t the only sneaker company thinking about accessible shoe design. Reebok announced it’s partnering with Zappos to launch its first adaptive footwear collection, called Fit to Fit. The collection features two sneakers that are designed for easy entry and exit for people with disabilities.

The shoes were designed in collaboration with Zappos Adaptive — the e-commerce site’s vertical that acts as a shopping hub for accessible shoes, clothing, and accessories. The $90 Nanoflex Parafit TR are trainers that feature a mesh upper, side zipper, and heel pull tab. Meanwhile, the $65 Club MEMT Parafit are lifestyle sneakers with an extra 4E wide fit, side zipper, and leather upper. Both shoes feature high-abrasion rubber outsoles for...

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