Podcast startup Luminary’s launch week keeps getting worse

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Author: Ashley Carman

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Major creators are continuing to remove their shows from Luminary, the $100 million subscription podcast startup, over its business model, and even more are leaving after the company was exposed for using a proxy server that hides listener data from creators.

Joe Rogan’s popular show was pulled from the platform yesterday, and Barstool Sports CEO Erika Nardini said her network’s shows would be pulled, too. The New York Times was already withholding its blockbuster hit The Daily, and Gimlet Media, Anchor, and Parcast — which are all Spotify-owned companies — also didn’t make their shows available at launch.

Now, smaller creators, including Ben Thompson, Owen Williams, and Federico Viticci, are pulling their podcasts, too. Their withdrawal...

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