Author: Bryan Bishop
MoviePass subscribers have had a tough go of it over the last six months, with the service changing terms, dropping unlimited moviegoing, limiting access to first-run movies, and in at least once instance, going offline completely because it ran out of money. The myriad changes have removed most of the incentives that made MoviePass a compelling value in the first place, so customers have been using it less and less — and according to the head of MoviePass’ parent company, that’s exactly what the owners want.
“People are going to less than one movie a month,” Helios and Matheson CEO Ted Farnsworth said on Tuesday during a chat at The Wrap’s entertainment industry conference, TheGrill. “So technically, subscription alone right now is...
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MoviePass subscribers have had a tough go of it over the last six months, with the service changing terms, dropping unlimited moviegoing, limiting access to first-run movies, and in at least once instance, going offline completely because it ran out of money. The myriad changes have removed most of the incentives that made MoviePass a compelling value in the first place, so customers have been using it less and less — and according to the head of MoviePass’ parent company, that’s exactly what the owners want.
“People are going to less than one movie a month,” Helios and Matheson CEO Ted Farnsworth said on Tuesday during a chat at The Wrap’s entertainment industry conference, TheGrill. “So technically, subscription alone right now is...
Continue reading…
Continue reading...