Author: Ashley Carman
Instagram is no longer all-in on vertical video. The company announced today that its longform video offshoot, IGTV, will now support landscape video. Up until now, the company only supported vertical video, which was a feature focus during its launch nearly a year ago. Instagram says the change comes because of creator feedback and because some viewers are finding landscape videos on IGTV already but haven’t been able to turn their phones to watch them in fullscreen.
“We realize this is an evolution from where IGTV started — we believe it’s the right change for viewers and creators,” the company says in a blog post. “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just...
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Instagram is no longer all-in on vertical video. The company announced today that its longform video offshoot, IGTV, will now support landscape video. Up until now, the company only supported vertical video, which was a feature focus during its launch nearly a year ago. Instagram says the change comes because of creator feedback and because some viewers are finding landscape videos on IGTV already but haven’t been able to turn their phones to watch them in fullscreen.
“We realize this is an evolution from where IGTV started — we believe it’s the right change for viewers and creators,” the company says in a blog post. “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just...
Continue reading…
Continue reading...