Instagram is testing paid subscriptions with a small group of creators

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Author: Mia Sato

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Image: Instagram

US Instagram users will soon be able to subscribe to a small number of creators and influencers to access exclusive content and features. In a blog post, the company says it’s launching a test of subscriptions today, with more creators being added in the coming weeks.

10 creators are part of the early test, including basketball player Sedona Prince, Olympian Jordan Chiles, and astrologer Aliza Kelly

Fans will pay a monthly fee to access subscriber-only content from creators they follow, like exclusive Lives and Stories. Subscribers will also get a purple badge by their username that signals their status to the creator. Price tiers will range from $0.99 to $99.99 per month, and creators can select the price point for their subscriptions....

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