Instagram cracks down on AI accounts pretending to be human

The Verge

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Dec 15, 2024
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Author: Thomas Ricker

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“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez

Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being.

"We've heard that people don't like seeing a profile that seems human, only to find out later that the person featured is AI-generated," said Instagram in a blog post. "They want to know when a profile features an AI-generated person."

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To that end, Instagram will be hunting down accounts that don't self-label their AI-generated profiles, and penalize them by limi …

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