Author: Andrew J. Hawkins
Image: Hyundai, Screenshot: Umar Shakir / The Verge
New car events are usually pretty cringe, full of pointless pyrotechnics, emotionless futurescapes, shameless pandering to “the youth,” or hapless CEO antics. (Remember Elon Musk’s Cybertruck window smash fail? Simpler times.) So it is with some degree of hesitation that I must point you to this video from Hyundai as the latest exhibit in this ongoing series of “car companies present depressing visions of the future.”
The video, which was released yesterday, was intended to reveal the sleek-looking Ioniq 6, Hyundai’s latest electric vehicle with a 77.4kWh battery and 379 miles of range. Instead we got a smorgasbord of buzzwords — “trashion,” metaverse, NFTs — ideally aimed at appealing to a youthful demographic, but going about it in the...
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Image: Hyundai, Screenshot: Umar Shakir / The Verge
New car events are usually pretty cringe, full of pointless pyrotechnics, emotionless futurescapes, shameless pandering to “the youth,” or hapless CEO antics. (Remember Elon Musk’s Cybertruck window smash fail? Simpler times.) So it is with some degree of hesitation that I must point you to this video from Hyundai as the latest exhibit in this ongoing series of “car companies present depressing visions of the future.”
The video, which was released yesterday, was intended to reveal the sleek-looking Ioniq 6, Hyundai’s latest electric vehicle with a 77.4kWh battery and 379 miles of range. Instead we got a smorgasbord of buzzwords — “trashion,” metaverse, NFTs — ideally aimed at appealing to a youthful demographic, but going about it in the...
Continue reading…
Continue reading...