Google to allow certain cryptocurrency advertising next month

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Author: Nick Statt

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Google will resume accepting cryptocurrency-related online advertising after previously banning such ads earlier this year, according to a report from CNBC today. Lifting the ban will allow regulated crypto exchanges to purchase ads through Google’s platform in the US and Japan starting next month.

The original ban was announced in March, amid a wave of high-profile initial coin offerings (ICOs) and other crypto activity that made it difficult to distinguish between over-hyped or outright fraudulent ventures and legitimate ones. Google still plans to reject ads for ICOs, which are loosely regulated fundraising efforts, and ads for crypto wallets and trading advice, reports CNBC.

It’s unclear why Google is lifting its ban now, but it...

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