Author: Natt Garun
A year after Google announced it would begin supporting AMP in Gmail, the company is now releasing a beta to the general G Suite audience. AMP for Gmail is designed to make emails feel more like an interactive webpage without punting users to a browser. Users can browse image carousels, RSVP to an event, or fill out a form without leaving their inbox. Google calls these “dynamic emails.”
Support will arrive first on the web, but Google says it plans to offer it on mobile as well. However, just like AMP instant articles, you’ll only experience dynamic emails if the company that sent you the email supports the format. Currently, AMP for Gmail’s list of partners is small; Google is citing Booking.com, Despegar, Doodle, Ecwid, Freshworks,...
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Continue reading...
A year after Google announced it would begin supporting AMP in Gmail, the company is now releasing a beta to the general G Suite audience. AMP for Gmail is designed to make emails feel more like an interactive webpage without punting users to a browser. Users can browse image carousels, RSVP to an event, or fill out a form without leaving their inbox. Google calls these “dynamic emails.”
Support will arrive first on the web, but Google says it plans to offer it on mobile as well. However, just like AMP instant articles, you’ll only experience dynamic emails if the company that sent you the email supports the format. Currently, AMP for Gmail’s list of partners is small; Google is citing Booking.com, Despegar, Doodle, Ecwid, Freshworks,...
Continue reading…
Continue reading...