Author: Chaim Gartenberg
Photo by Amelia Holowaty Krales / The Verge
Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”
The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.
“Fitbit health and wellness data will not be used for Google ads.“
Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left...
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Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. In a blog post announcing the news, Google SVP of devices and services Rick Osterloh said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”
The news comes just days after a report from Reuters, which claimed that Google was in talks to buy the popular fitness tracker company.
“Fitbit health and wellness data will not be used for Google ads.“
Under the deal, Fitbit will be joining Google itself. (It’s similar to the current situation with Nest, which is wholly under Google now, compared to when Alphabet had originally acquired the smart home company but left...
Continue reading…
Continue reading...