Author: Chaim Gartenberg
Cryptocurrency startups were everywhere at Super Bowl LVI, with star-studded commercials featuring Lebron James and Larry David all pushing viewers to jump on the hype train. | Illustration by Alex Castro / The Verge
Super Bowl LVI may have been the first crypto bowl.
It’s not that cryptocurrency-related ads completely overwhelmed the Super Bowl commercial breaks to the exclusion of all other advertisements. In fact, there were more ads for the Super Bowl’s more traditional fare of booze, cars, and movie trailers than there were crypto commercials.
But cryptocurrency made a splash at the Super Bowl — one of the most-watched and highest-profile advertising events on the year — in a bid to try and win over mainstream customers (in addition to a largely young and male minority that’s embraced digital currency so far.) But despite the hype, none of the cryptocurrency commercials at the big game made any attempt to actually sell people on anything other...
Continue reading…
Continue reading...
Cryptocurrency startups were everywhere at Super Bowl LVI, with star-studded commercials featuring Lebron James and Larry David all pushing viewers to jump on the hype train. | Illustration by Alex Castro / The Verge
Super Bowl LVI may have been the first crypto bowl.
It’s not that cryptocurrency-related ads completely overwhelmed the Super Bowl commercial breaks to the exclusion of all other advertisements. In fact, there were more ads for the Super Bowl’s more traditional fare of booze, cars, and movie trailers than there were crypto commercials.
But cryptocurrency made a splash at the Super Bowl — one of the most-watched and highest-profile advertising events on the year — in a bid to try and win over mainstream customers (in addition to a largely young and male minority that’s embraced digital currency so far.) But despite the hype, none of the cryptocurrency commercials at the big game made any attempt to actually sell people on anything other...
Continue reading…
Continue reading...