California dealers try to stop Volvo’s car subscription service

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Author: Sean O'Kane

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A trade group representing California car and truck dealerships has filed a petition with the state’s New Motor Vehicle Board to stop Volvo from offering cars on a subscription model. The filing, first reported by Teslarati, is an escalation of the dealer group’s effort to disrupt Volvo’s subscription program, which became public late last year after it sent a letter to the CEO of the Swedish automaker’s North American division.

The subscription service, dubbed “Care by Volvo,” was announced in the second half of 2017. Customers “subscribe” to a car for two years, and make fixed monthly payments of around $750 (prices vary depending on the model). That price covers a bit more than a typical lease — insurance and maintenance are...

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