Author: Tim Hardwick
Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store.
The new starting prices for the three models now look like this:
Prior to today's iPhone event, there was growing speculation that Apple may hike the prices of its iPhone 17 lineup when new iPhone 18 Pro models launch in September, especially following CEO Tim Cook's recent comments about "unavoidable" price increases.
In late June, Cook told The Wall Street Journal that Apple is no longer able to absorb the increased cost of memory and storage chips, both of which are in high demand from AI and neocloud companies as they continue to build more data centers.
The scale of the AI infrastructure buildout has prompted debate over whether demand will ultimately justify the hundreds of billions of dollars being invested, but for now it is helping to drive supply constraints across the semiconductor industry. Cook likened the memory shortages to a hundred-year flood. "I've never seen anything like it in any area in over 40 years," he said.
Related Roundups: iPhone 16, iPhone 17, iPhone 17e, iPhone Air
Tag: September 2026 Apple Event
Buyer's Guide: iPhone 17 (Neutral), iPhone 17e (Neutral), iPhone Air (Neutral)
Related Forum: iPhone
This article, "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e" first appeared on MacRumors.com
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Behind today's iPhone 18 Pro and iPhone Duo announcements, Apple has raised the prices of the existing iPhone 16, iPhone 17, iPhone Air, and iPhone 17e on its online store.
The new starting prices for the three models now look like this:
- iPhone 16: $799 (+$100)
- iPhone 17e: $699 (+$100)
- iPhone 17: $899 (+$100)
- iPhone Air: $1099 (+$100)
Prior to today's iPhone event, there was growing speculation that Apple may hike the prices of its iPhone 17 lineup when new iPhone 18 Pro models launch in September, especially following CEO Tim Cook's recent comments about "unavoidable" price increases.
In late June, Cook told The Wall Street Journal that Apple is no longer able to absorb the increased cost of memory and storage chips, both of which are in high demand from AI and neocloud companies as they continue to build more data centers.
The scale of the AI infrastructure buildout has prompted debate over whether demand will ultimately justify the hundreds of billions of dollars being invested, but for now it is helping to drive supply constraints across the semiconductor industry. Cook likened the memory shortages to a hundred-year flood. "I've never seen anything like it in any area in over 40 years," he said.
Related Roundups: iPhone 16, iPhone 17, iPhone 17e, iPhone Air
Tag: September 2026 Apple Event
Buyer's Guide: iPhone 17 (Neutral), iPhone 17e (Neutral), iPhone Air (Neutral)
Related Forum: iPhone
This article, "Apple Raises Prices of iPhone 16, iPhone 17, iPhone Air, and iPhone 17e" first appeared on MacRumors.com
Discuss this article in our forums
Continue reading...