Apple Joins Threads

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Nov 28, 2024
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Author: Juli Clover

Apple appears to have joined Meta-owned social media site Threads, two years after Threads first launched. Apple has a verified Threads profile and the @apple handle, but has yet to make any posts. Apple's account has 4.8 million followers, because of its existing followers on Instagram.

instagram-threads-app.jpg

It's not clear why Apple has opted to make a Threads account, and there's no word on whether it will actually see use. Apple also has the @apple handle on X, but it uses the account for advertising and does not share content there (though it does on other specific feature accounts). Apple has a similar unused Facebook account.

Apple does have an active @apple Instagram account where it regularly posts Shot on iPhone videos, and an @apple TikTok account for sharing Apple product tips.

(Thanks, Matthew!)
Tag: Threads

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