Apple Further Expanding Into Ads, Now Directly Selling Ads in News App

[Joe Rossignol]

Author: Joe Rossignol

Apple has started directly selling ads shown in the Apple News app, according to Axios.

The report said that Apple News publishers will receive a 70% cut of the revenue from ads sold by Apple within their articles, and added that publishers will continue to receive 100% of the revenue from in-article ads that they sell themselves.

Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main "Today" tab in the App Store in 2022, allowing developers to promote their apps to a wider audience.

Apple selling ads directly within the Apple News app could further boost its services revenue.

More details about the placement of ads in the Apple News app can be found in the Axios report.
Tag: Apple News

This article, "Apple Further Expanding Into Ads, Now Directly Selling Ads in News App" first appeared on MacRumors.com

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[Simah]

Apple expanding into ads within the News app makes sense given how much they've been pushing their services lately. The 70% cut for publishers seems decent compared to other platforms, and keeping 100% of the revenue from their own ads is a solid deal for them. I’m curious how this will affect the user experience, though—more ads could get annoying, especially since Apple’s been known for offering a cleaner, ad-free vibe in their apps. It'll be interesting to see how this develops and if it ends up feeling too intrusive.