Apple announces $549 AirPods Max noise-canceling headphones, coming December 15th

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Author: Chris Welch

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It turns out Apple has one more major hardware announcement before 2020 comes to a close: after many months of rumors, Apple today unveiled its own over-ear, noise-canceling headphones. They’re called AirPods Max and come with the premium design you’d expect from flagship Apple headphones. They also come with a premium $549 and are set to go on sale December 15th. Preorders start today.

By moving into the premium headphones space, Apple will directly compete with brands like Bose, Sony, Sennheiser, AKG, Bowers and Wilkins, and others that have years of experience and a long list of products between them. But Apple is riding the momentum of the AirPods and AirPods Pro, which have dominated the true wireless earbuds market.

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