Apple’s frontline employees are struggling to survive

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Author: Zoe Schiffer

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Illustrations by Jesse Zhang



If you ask Jimmy Bailey what killed his best friend Mark Calivas, his answer is simple: “It was Apple.” How else could he explain how the Apple Store wellness champion — known for evangelizing therapy and mental health — would slide into a depression so profound he’d be forced to take medical leave and ultimately die by suicide? “It was nothing in his outside life that did this,” Bailey says. “It was work.”

Calivas started at the Apple Southpoint store in Durham, North Carolina in March 2013. His colleagues laughed when he’d arrived in the morning with multiple changes of clothes (he went on a six-mile run up the American Tobacco Trail on his lunch break) and healthy snacks (he was on the keto diet and carried around two 64oz water...

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