Amazon and Roku extend their streaming deal without any extra drama

[The Verge RSS]

Author: Richard Lawler

Photo by Chris Welch / The Verge

In recent years, Roku has had drawn out stalemates with entertainment / internet giants like WarnerMedia, NBCUniversal, and YouTube, as its ambitions shift from simply selling TV streaming hardware to advertising and content. However, the company today announced an extension in its deal with Amazon, ensuring that the Prime Video and IMDb TV apps will maintain a presence on Roku devices without any back-and-forth wrangling, threats, or mudslinging that delayed the rollout of HBO Max and Peacock and caused YouTube TV’s app to disappear for a while.

Roku:

Roku and Amazon have reached a multi-year extension for their distribution agreement. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices.

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