Amazon’s Super Bowl ad stars Michael B. Jordan as Alexa

  • Thread starter Thread starter The Verge RSS
  • Start date Start date
T

The Verge RSS

Guest
Author: Jay Peters

Screen_Shot_2021_02_02_at_8.32.24_AM.0.png

Image: Amazon

Amazon is no stranger to Super Bowl ads, and the company has another one ready for this year’s big game. The 2021 ad stars actor Michael B. Jordan, who you might know as Erik Killmonger from Black Panther or quarterback Vince Howard from Friday Night Lights, as the company’s Alexa smart assistant.

In the ad, a woman dreams of what it would be like if Alexa was personified as the very handsome Jordan, and she’s appropriately smitten with the AI. At one point, for example, the woman asks Alexa to dim the lights, and Jordan takes off his shirt in response. (Her partner then humorously rushes over to demand Alexa turn the lights back up.)

The ad is a fun twist on Super Bowl ads that use attractive women to sell something. (Some of Carl’s...

Continue reading…

Continue reading...