Amazon’s giant ads have ruined the Echo Show

The Verge

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Dec 15, 2024
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Author: Jennifer Pattison Tuohy

A smart display on a cluttered desk showing an ad for a Quest snack.

Full-screen ads have started to appear regularly on Echo Show smart displays.


Last week, Amazon launched a major update of its line of Alexa-enabled Echo smart speakers and displays. The redesign - led by former Microsoft design chief Ralf Groene, whom Amazon Devices & Services head Panos Panay coaxed out of retirement - included two new Echo Show smart displays. According to Panay, these new models are the first step on a road to building "products that customers love."

But there's one big barrier to customers loving their Echo Shows: ads.

The Echo Show has become a rotating billboard in my office

In recent months, full-screen display ads with the tag "sponsored" have been appearing on current Echo Shows, and use …

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