Xtra: the company that lets DJI sneak its popular cameras into the US

The Verge

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Dec 15, 2024
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Author: Sean Hollister

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DJI Osmo Pocket 3, meet Xtra Muse. | Photo by Sean Hollister / The Verge

DJI's Osmo Pocket 3, the baby steadicam, is one of the most popular gadgets the company's ever made. But you'll pay a hefty Trump tax to get one in the US: $799 after tariff-fueled back-to-back price hikes this spring.

What if I told you DJI may have found a way to dodge those tariffs and pesky customs inspectors by offering a disguised version of the camera? What if I told you an entire new "US" company has quietly been erected to sell it on Amazon for far lower, even as low as $499 during Amazon's big new sale?


Konrad Iturbe, a software engineer and DJ …

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