Why Spotify can’t afford to lose Joe Rogan

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Author: Ashley Carman

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You’ve probably seen this by now, but to catch you up if not: On Monday, Neil Young issued an ultimatum to Spotify: keep Joe Rogan or me. It can’t have both on the service.

“I am doing this because Spotify is spreading fake information about vaccines — potentially causing death to those who believe the disinformation being spread by them,” he wrote in a now-deleted letter, according to Rolling Stone. The chief issue, he said, is Joe Rogan, Spotify’s star podcaster to whom it reportedly paid up to $100 million for an exclusive license to his show.

Yesterday, Young made good on his word...

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