What would happen if Apple fully banned Facebook from the App Store?

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Author: Ashley Carman

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Apple did something unprecedented this week: it temporarily revoked Facebook’s ability to distribute internal iOS apps, in a punishment to the company. The fast, strong response came after the discovery that Facebook abused its enterprise privileges to install monitoring software on teenagers’ phones.

But Apple didn’t wield all of its power. In theory, Apple could have banned Facebook from the consumer-facing App Store entirely — a possible catastrophe for the social platform. The showdown demonstrates how vulnerable the tech giants are to one another, but some developers say that even if Apple made this decision, which it likely won’t, the results might not be as devastating as you’d imagine.

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