Author: Andrew Webster
Lollapalooza moved online this year, and the music festival kicked off in an appropriately online way: with the debut of a new music video from virtual creator Miquela. The video is an entirely CG affair, created remotely, for the single “Hard Feelings.” It depicts Miquela and a dance crew on the back of a flatbed track, as they twist their way through a desert landscape that slowly morphs into something more surreal.
For the uninitiated, Miquela is essentially a digital avatar that started out as a CG influencer on Instagram and has since expanded into the world of music, releasing several singles and music videos since 2017. She’s part of a burgeoning field of digital influencers.
According to Nicole de Ayora, CCO of Brud, the company...
Continue reading…
Continue reading...
Lollapalooza moved online this year, and the music festival kicked off in an appropriately online way: with the debut of a new music video from virtual creator Miquela. The video is an entirely CG affair, created remotely, for the single “Hard Feelings.” It depicts Miquela and a dance crew on the back of a flatbed track, as they twist their way through a desert landscape that slowly morphs into something more surreal.
For the uninitiated, Miquela is essentially a digital avatar that started out as a CG influencer on Instagram and has since expanded into the world of music, releasing several singles and music videos since 2017. She’s part of a burgeoning field of digital influencers.
According to Nicole de Ayora, CCO of Brud, the company...
Continue reading…
Continue reading...