Trolls World Tour could be a case study for Hollywood’s digital future

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Author: Julia Alexander

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With coronavirus shutting down movie theaters in many states, major studios Universal Pictures and Warner Bros. decided to bring some of their films to digital renting platforms like iTunes and Amazon early. It’s a moment that many industry insiders are referring to as pivotal: the theatrical window, once considered holy, is being shattered.

Movies like Emma, Trolls World Tour, The Hunt, and Birds of Prey are all being made available to consumers sooner than planned. For $20 a pop, people stuck at home can watch films that are currently in theaters. (This is a little different from Disney bringing Frozen 2 to Disney Plus three months early. Although Frozen 2 was still in theaters up until a few weeks ago, it had already enjoyed over a...

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