Author: Mitchell Clark
Image: Kavall
Kavall, a Swedish grocery delivery company, is trying something new: it’s giving some of its users a physical button that, when pressed, randomly selects a recipe and has the ingredients delivered by bike in around 10 minutes. The company says that the feature is meant to help people who have decision fatigue, but honestly, the idea of pressing a button and getting a surprise bag of groceries just seems too fun to not exist in the world.
In its press release, a translated version of which was sent to The Verge, Kavall says that “a limited number of users” have the actual button, which is stamped with the word “unplan,” if the company’s images are to be believed. People in Stockholm, Gothenburg, Malmö, and Norway who don’t have a button...
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Image: Kavall
Kavall, a Swedish grocery delivery company, is trying something new: it’s giving some of its users a physical button that, when pressed, randomly selects a recipe and has the ingredients delivered by bike in around 10 minutes. The company says that the feature is meant to help people who have decision fatigue, but honestly, the idea of pressing a button and getting a surprise bag of groceries just seems too fun to not exist in the world.
In its press release, a translated version of which was sent to The Verge, Kavall says that “a limited number of users” have the actual button, which is stamped with the word “unplan,” if the company’s images are to be believed. People in Stockholm, Gothenburg, Malmö, and Norway who don’t have a button...
Continue reading…
Continue reading...