Author: Nilay Patel
There’s a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a media colossus by buying Time Warner, and understanding how the company plans to use its incredible array of content from HBO, CNN, TNT, and others in combination with its huge distribution networks across mobile broadband, DirecTV, and U-verse is important for anyone who cares about tech, media, or both. Seriously, go read it.
Here’s the part I want you to pay attention to: two quick paragraphs describing how AT&T sees the future of advertising across those media properties and networks. It’s the same plan AT&T has laid out before, but it’s more specific now, and that specificity...
Continue reading…
Continue reading...
There’s a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a media colossus by buying Time Warner, and understanding how the company plans to use its incredible array of content from HBO, CNN, TNT, and others in combination with its huge distribution networks across mobile broadband, DirecTV, and U-verse is important for anyone who cares about tech, media, or both. Seriously, go read it.
Here’s the part I want you to pay attention to: two quick paragraphs describing how AT&T sees the future of advertising across those media properties and networks. It’s the same plan AT&T has laid out before, but it’s more specific now, and that specificity...
Continue reading…
Continue reading...