SiriusXM’s Pandora acquisition shows how fast the streaming market is growing

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Author: Micah Singleton

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Liberty Media, the parent company of SiriusXM, wants to be the sole winner in internet radio.

That’s one of two big takeaways from Liberty’s move to acquire Pandora for $3.5 billion. The other is that the 106 million monthly listeners that SiriusXM and Pandora will have when the deal closes is the first clear evidence that the streaming market will not end up in a two-horse race like PCs and Macs or iPhones and Androids. It backs up a long-held belief by many executives in the music industry that digital music will have multiple winners across different formats like on-demand streaming and internet radio — especially in different regions.

digital music will have multiple winners across different formats

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