Author: Vlad Savov
Two summers ago, Samsung had its Icarus moment with the Galaxy Note 7. That device combined the traditional strengths of the Note line — big screen, large battery, and handy stylus — with the slender proportions of a regular phone. But it also had a design flaw that led to its spontaneous combustion, which in turn triggered rushed recalls, a global apology tour, and a substantial hit to Samsung’s bottom line. Singed by the memory of its hubristic excess of ambition, Samsung is returning to the Note series this year with a Galaxy Note 9 that appears to be the precise opposite: a phone so incremental in its upgrades as to scarcely merit the uptick in model number. And that’s a problem for Samsung.
Like the Galaxy S9 earlier this year, the...
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Two summers ago, Samsung had its Icarus moment with the Galaxy Note 7. That device combined the traditional strengths of the Note line — big screen, large battery, and handy stylus — with the slender proportions of a regular phone. But it also had a design flaw that led to its spontaneous combustion, which in turn triggered rushed recalls, a global apology tour, and a substantial hit to Samsung’s bottom line. Singed by the memory of its hubristic excess of ambition, Samsung is returning to the Note series this year with a Galaxy Note 9 that appears to be the precise opposite: a phone so incremental in its upgrades as to scarcely merit the uptick in model number. And that’s a problem for Samsung.
Like the Galaxy S9 earlier this year, the...
Continue reading…
Continue reading...