Author: Emma Roth
Image: Cath Virginia / The Verge
Instead of wallowing in misery about potentially losing access to their favorite short-form video app, many TikTokers are flocking to RedNote, a Chinese social media platform also called Xiaohongshu. I’ve decided to spend some time on the platform myself, and it looks like so-called “TikTok refugees” are excited about interacting with a community mainly comprised of Chinese-speaking users — and vice versa.
Launched in 2013 as a shopping platform, RedNote has grown into one of China’s most popular social apps featuring photos, videos, and written content. Now it’s seeing another spike in users from another part of the globe, with more than 700,000 users joining RedNote in just two days, according to a report from Reuters. The number is still small, at just a fraction of the 150 million Americans TikTok reported were already using the app in early 2023.
As noted by CNN, the name Xiaohongshu translates to “little red book,” which “could be seen as a tongue-in-cheek reference to a red-covered book of quotations from the founding father of Communist China, Mao Zedong.” Many US users seem to be using the Chinese platform out of spite of the US government’s plan to ban TikTok — but in...
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Continue reading...
Image: Cath Virginia / The Verge
Instead of wallowing in misery about potentially losing access to their favorite short-form video app, many TikTokers are flocking to RedNote, a Chinese social media platform also called Xiaohongshu. I’ve decided to spend some time on the platform myself, and it looks like so-called “TikTok refugees” are excited about interacting with a community mainly comprised of Chinese-speaking users — and vice versa.
Launched in 2013 as a shopping platform, RedNote has grown into one of China’s most popular social apps featuring photos, videos, and written content. Now it’s seeing another spike in users from another part of the globe, with more than 700,000 users joining RedNote in just two days, according to a report from Reuters. The number is still small, at just a fraction of the 150 million Americans TikTok reported were already using the app in early 2023.
As noted by CNN, the name Xiaohongshu translates to “little red book,” which “could be seen as a tongue-in-cheek reference to a red-covered book of quotations from the founding father of Communist China, Mao Zedong.” Many US users seem to be using the Chinese platform out of spite of the US government’s plan to ban TikTok — but in...
Continue reading…
Continue reading...