Poshmark is moving beyond fashion to sell home goods

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Author: Dami Lee

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Commerce platform Poshmark is launching a new Home market today, allowing users to sell home decor products like wall art, bedding, bath, and storage organization. It’s the first time that Poshmark, which lets users buy and sell new and used clothes on the site and its iOS and Android app, has expanded past its fashion and makeup categories. The Home market joins other markets like Women, Men, Kids, and Boutique where users can browse featured listings presented in an Instagram-like feed.

A big part of Poshmark’s appeal is the social aspect — users are encouraged to leave comments under listings, and share other sellers’ “closets,” or profiles. In that way, it’s closer to personality-driven platforms like Etsy, or its more millennial...

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