Pandora overhauls mobile app to focus on hyper-personalization

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Author: Dani Deahl

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Pandora has revamped its smartphone app to focus on personalization, leveraging the data from its Music Genome Project to serve up custom-curated music and podcast recommendations.

There’s now a dedicated “For You” tab, which features a feed that dynamically updates throughout the day with new and different content broken down into “modules.” These modules are categories like Moods, Decades, or Artists on the Rise. Pandora says over 35 of these modules will roll out in the coming months, and more are planned for the future.

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Based upon your previous interactions with Pandora, the “For You” section could prioritize styles of music, breaking news podcasts, or push new music from artists you frequently...

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