OpenAI wasn’t expecting Sora’s copyright drama

The Verge

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Dec 15, 2024
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Author: Hayden Field

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When OpenAI released its new AI-generated video app Sora last week, it launched with an opt-out policy for copyright holders - media companies would need to expressly indicate they didn't want their AI-generated characters running rampant on the app. But after days of Nazi SpongeBob, criminal Pikachu, and Sora-philosophizing Rick and Morty, OpenAI CEO Sam Altman announced the company would reverse course and "let rightsholders decide how to proceed."

In response to a question about why OpenAI changed its policy, Altman said that it came from speaking with stakeholders and suggested he hadn't expected the outcry.

"I think the theory of wha …

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