Netflix tried and failed to build fandom with Tudum

  • Thread starter Thread starter The Verge RSS
  • Start date Start date
T

The Verge RSS

Guest
Author: Mia Sato

acastro_181101_1777_netflix_0002.0.jpg

Illustration by Alex Castro / The Verge

When news broke of layoffs at the Netflix-owned fan site Tudum last week, responses tended to come in two parts: First, of course, was that it sucked for the workers affected. But also, what even is Tudum?

Launched less than six months ago, Tudum was envisioned as a home for bonus content related to popular Netflix titles, like interviews with stars, news about renewals and trailers, and also bigger, meatier stories that could contextualize shows and films. A former writer who lost their job last week compared Tudum to DVD special features and investments that other companies have made into supplementary material — “a Criterion Collection for normal people,” as they put it.

“It kind of builds on an already existing culture of fandom...

Continue reading…

Continue reading...