Author: Andrew Webster
Jack “CouRage” Dunlop and Tyler “Ninja” Blevins at the Fortnite World Cup in 2019. | Photo by Eric Ananmalay/ESPAT Media/Getty Images
Mixer, the soon-to-be-shuttered streaming platform from Microsoft, always had a tough road ahead of it. In a space already dominated by Twitch, and with YouTube using its unparalleled audience scale to carve out its own slice of the market, Microsoft’s offering was a hard sell.
But while Mixer was ultimately a failure, as evidenced by yesterday’s news that it was shutting down, that doesn’t mean it didn’t have an important place in the fledgling world of streaming. In fact, the sheer existence of Mixer, and Microsoft’s big-money push to make it relevant, showed some of the world’s biggest entertainers their true worth. And the platform kicked off a talent war that will likely continue even after Mixer no longer exists.
Mixer launched in...
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Mixer, the soon-to-be-shuttered streaming platform from Microsoft, always had a tough road ahead of it. In a space already dominated by Twitch, and with YouTube using its unparalleled audience scale to carve out its own slice of the market, Microsoft’s offering was a hard sell.
But while Mixer was ultimately a failure, as evidenced by yesterday’s news that it was shutting down, that doesn’t mean it didn’t have an important place in the fledgling world of streaming. In fact, the sheer existence of Mixer, and Microsoft’s big-money push to make it relevant, showed some of the world’s biggest entertainers their true worth. And the platform kicked off a talent war that will likely continue even after Mixer no longer exists.
Mixer launched in...
Continue reading…
Continue reading...