Medicare insurers are starting to offer big Apple Watch discounts

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Author: Jay Peters

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In a major step in Apple’s push to market its Apple Watch as a health and fitness device, a private Medicare insurer is now subsidizing the cost of the Watch for its members, as first reported by CNBC.

Devoted Health members can put $150 of “Wellness Bucks” toward the cost of an Apple Watch. That would shave off just over a third of the price of the $399 Apple Watch Series 5. Wellness Bucks aren’t specifically allocated for wearables; they can also go toward fitness classes and weight loss programs.

Some of the Apple Watch’s features seem aimed at older Americans, including heart rate monitoring and fall detection

Devoted Health isn’t the first insurer to make it easier for people to get an Apple Watch — Apple has partnered with...

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