Author: Jay Peters
Image: Microsoft
Microsoft’s marketing tagline for the Xbox Series X and Xbox Series S is “Power Your Dreams,” and the newest Xbox ad, a short film by Thor: Ragnarok director Taika Waititi, takes the tagline to a whole new level.
The ad takes place in a “dream incubation lab,” where a woman plays an Xbox Series X before being guided into a dream state. She then explains her dreams, featuring things like a neon-outlined bunny hopping through a forest and a flying whale in space, all of which appear on-screen.
That’s pretty standard dream stuff, if you ask me. But eventually, the woman dreams that a giant Master Chief in space DJs using an entire Halo ring. That would be enough to solidify this as a pretty odd commercial, but the woman then reveals that...
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Image: Microsoft
Microsoft’s marketing tagline for the Xbox Series X and Xbox Series S is “Power Your Dreams,” and the newest Xbox ad, a short film by Thor: Ragnarok director Taika Waititi, takes the tagline to a whole new level.
The ad takes place in a “dream incubation lab,” where a woman plays an Xbox Series X before being guided into a dream state. She then explains her dreams, featuring things like a neon-outlined bunny hopping through a forest and a flying whale in space, all of which appear on-screen.
That’s pretty standard dream stuff, if you ask me. But eventually, the woman dreams that a giant Master Chief in space DJs using an entire Halo ring. That would be enough to solidify this as a pretty odd commercial, but the woman then reveals that...
Continue reading…
Continue reading...