Author: Sean Hollister
You’d be forgiven for wondering if Intel’s Project Athena laptop initiative is a meaningless marketing campaign. When Intel introduced the idea at CES this January, it came with only the vaguest of sales pitches and a hilariously trite tagline: “Laptop innovation rooted in human understanding.”
Image: Intel
But Engadget reports that — like Intel’s 2012-era Ultrabook program, which drove Windows manufacturers to make the first laptops that could meaningfully compete with the build quality, battery life and responsiveness of Apple’s remarkable MacBook Air — Project Athena will have at least one specific, concrete promise that you can’t necessarily expect from any given laptop today: nine full hours of real-world...
Continue reading…
Continue reading...
You’d be forgiven for wondering if Intel’s Project Athena laptop initiative is a meaningless marketing campaign. When Intel introduced the idea at CES this January, it came with only the vaguest of sales pitches and a hilariously trite tagline: “Laptop innovation rooted in human understanding.”
Image: Intel
But Engadget reports that — like Intel’s 2012-era Ultrabook program, which drove Windows manufacturers to make the first laptops that could meaningfully compete with the build quality, battery life and responsiveness of Apple’s remarkable MacBook Air — Project Athena will have at least one specific, concrete promise that you can’t necessarily expect from any given laptop today: nine full hours of real-world...
Continue reading…
Continue reading...