Hertz plans slightly speedier rentals using facial recognition and fingerprints

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Author: Sean O'Kane

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Hertz announced Tuesday that it is going to lean on facial recognition and fingerprint verification technology to speed up the rental process at airports. The rental car giant struck a deal with biometric airport security company Clear to provide the technology.

The two companies have already rolled out this new offering, called “Hertz Fast Lane powered by Clear,” at Hartsfield-Jackson Atlanta International Airport. It will only be available to members of Hertz’s Gold Plus Rewards program, and these renters will have to enroll with Clear separately. Hertz won’t charge extra for the fast lane, but renters will still have to pay for Clear if they want to use the service for faster access at airport security.

For Hertz Gold Plus members...

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