Author: Sean O'Kane
Photo by Vjeran Pavic / The Verge
If you’ve bought, flown, seen, or even thought about a drone over the last five years, it was likely one of DJI’s quadcopters. In fact, the Chinese company has so thoroughly consumed both the consumer and commercial drone markets that its dominance is now hitting a point of limited — and possibly even negative — returns, according to a new feature from Bloomberg Businessweek.
The piece is part reflective examination of how DJI got here, part investigation into reclusive founder and CEO Frank Wang’s management style, and part appraisal of the impact that the trade war and the recent Huawei controversies has had on the company. But more than anything, it’s about how DJI has put itself in a position where it’s become its own primary...
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If you’ve bought, flown, seen, or even thought about a drone over the last five years, it was likely one of DJI’s quadcopters. In fact, the Chinese company has so thoroughly consumed both the consumer and commercial drone markets that its dominance is now hitting a point of limited — and possibly even negative — returns, according to a new feature from Bloomberg Businessweek.
The piece is part reflective examination of how DJI got here, part investigation into reclusive founder and CEO Frank Wang’s management style, and part appraisal of the impact that the trade war and the recent Huawei controversies has had on the company. But more than anything, it’s about how DJI has put itself in a position where it’s become its own primary...
Continue reading…
Continue reading...