Author: Jess Weatherbed
Of course ad agencies love AI commercials, this Kalshi ad only cost $2,000 to make.
I'll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones - TV commercials were my childhood TikTok before any of us were using terms like "short-form video." But like most creative things in my life, AI is sucking the joy out of it. And it's only going to suck harder this year.
Ads are mini-movies, posters, illustrations, and photoshoots with an underlying purpose: to burn whatever product they're flogging into your brain as quickly as possible. It requires a great deal of creativity, and in some cases, a substantial production budget. And while the creative in me loves to see the fr …
Read the full story at The Verge.
Continue reading...
Of course ad agencies love AI commercials, this Kalshi ad only cost $2,000 to make.
I'll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones - TV commercials were my childhood TikTok before any of us were using terms like "short-form video." But like most creative things in my life, AI is sucking the joy out of it. And it's only going to suck harder this year.
Ads are mini-movies, posters, illustrations, and photoshoots with an underlying purpose: to burn whatever product they're flogging into your brain as quickly as possible. It requires a great deal of creativity, and in some cases, a substantial production budget. And while the creative in me loves to see the fr …
Read the full story at The Verge.
Continue reading...